E-commerce email marketing beats any other channel for return on investment. It was true ten years ago, and it’s still true today. If they’ve signed up for your list, people engage with email. But inbox success only comes when you stop selling products and start selling stories.
What a product does is irrelevant. What it enables you to do is everything. If you understand the difference, everything in your email marketing changes. A newsletter becomes an opportunity to engage your audience with content they care about. Sure, there are products, but they’re part of the story, not the central focus. If you’d like to talk about how a story-led approach can transform your business, drop us a line.