If you’ve done a good job building your brand, e-commerce email marketing is the most powerful digital tool you have at your disposal. But email success only comes when you stop selling products and start selling stories.
We know we’re doing our job when clients report back that sales boom when an email we helped create lands in their customer’s inbox. Everything is a story, and the content you create for your email marketing program is no different. At Where Beagles Dare! we found out long ago that email marketing only works when you engage your audience. And that means telling stories – about your products, your culture, brand and people.