E-commerce Email Marketing

Whether you’re already email marketing or looking to get started, taking the time to think about the goals, tone and cadence of your email programme will go a long way towards making your campaigns a success.

As part of our email marketing services, we can help you to develop a clear strategy and create a solid foundation for your email programme.

Successful e-commerce email marketing starts with a rich list of contacts, properly subscribed and synced back and forth from your store to your email platform of choice. Segmentation is the process of putting contacts into certain categories of spend, of behaviour, of engagement. When done well, segmentation intersects with strategy, directing the right content to the right contact at the right time.

Whether you’re looking to increase revenue from VIPs, or reactivate old contacts, segmentation is a powerful tool, and a key service that Where Beagles Dare! offers to all of our email marketing clients.

How your customers interact with your store over time, and what you send them based on those interactions, is called lifecycle email marketing. Examples include abandoned cart flows, sequences to reactivate, or emails to reward high spenders when a preset threshold is met. Lifecycle emails are tightly connected to a well-segmented email marketing list, run automatically, and generate large revenues when done well.

With deep experience of email marketing platforms such as Mailchimp and Dotdigital, Where Beagles Dare! is the perfect partner to create and monitor your lifecycle email campaigns.

Deliver something different, compelling and informative to your customer’s inbox, and they will reward you with opens, clicks and conversions. How to go about that? Along with emotive imagery, it’s all about great copy.

Email is only as powerful as the words you write. With insights from your email marketing startegy, Where Beagles Dare! can write your email content throughout the month, season and year, working as a content partner alongside internal teams and other creatives.

Broad-sword emails, delivered weekly to your customer base are what people really mean when they talk about newsletters. With the advent of segmentation, newsletters are not as popular as they used to be, but as a complement to lifecycle email campaigns, they form an essential part of e-commerce email marketing.

The reality is, you won’t catch everybody with lifecycle emails. If you don’t send newsletters, many of your contacts might not hear from you for weeks. Worse, a lack of interaction will ensure they never enter key email marketing segments and start to receive communications based on their individual interaction with your site.

Newsletters are a key component of email marketing because they consistently perform at an extremely high level. For revenue and brand awareness, there is no better method of reaching and talking to your customers.